How am I driving?

Seems to be the latest craze to strike Israel. A sticker on the back of your vehicle asking you "How am I driving? Report to this number: 03-9999999". And, yes, the Labyrinth's esteemed management have decided to put one on each employee's car.

O is already stressed out. After 8 months, her car already bears the marks of a few heavy nights out. The added worry of someone reporting her to the "authorities", whoever they may be, might just turn her postal...

Not sure about this. Isn't this 'snitching to teacher'? We all know the majority of Israelis drive like shite. Is this sticker campaign designed to subconsciously improve their driving (notice I say their...), because to me it seems a little Orwellian. Giving the right to an Israeli driver to snitch on someone else's driving - you're having a laugh. Aren't you...?