Mini me or Maxi me?

Mmm, do I invest more and more on the schools, including paying out a reasonable salary for another teacher (regardless of the number of students I have/will have) and heavy advertising in the local press (4 or 5k on half page ads, money I don't actually have I should point out)?

Or do I go minimal and bootstrap it, including bringing the teacher up from down south (she's pretty good and I trust her a lot) once or twice a week and just concentrate on flooding both towns with flyers? Basically using income to fund any further expenses without a loan.

I'm stuck in the middle somewhere...