I see this advert has been sprouting up everywhere. Even spotted it in smallsville, strategically placed next to a high school.
For 3000 shekels ($650) and in just 10 lessons, you too can learn to make drinks that nobody will ever order. They'll even throw in a bonus lesson which teaches you how to incorrectly pour a pint (or half liter, as they call it over here), complete with 2 inch head.
I'm all for the rapid explosion in pubs and bars, believe me I am, but this ad is doing my head in...